Color Consultation 101

The most difficult part of the decorating process for almost anyone seems to be choosing a color palette. Quite understandable. After all, color sets the mood of the room. Color can add square footage to a small room, or give a homey feeling to a large spacious area. Science tells us that color evokes emotion and can in fact stimulate us in ways such as creative thinking and problem solving, making the perfect choice all the more difficult. Here are a few ways to narrow down the color choices from a million to a few:

Open your closet and examine the dominant colors of your wardrobe
Visit the paint department at your local hardware store
Look at the colors in a favorite family heirloom
Bring a favorite area rug into the natural light and choose the first and last colors you notice


Once you have identified a favorite color, think about the feeling you would like your room to evoke in it's inhabitants. Bringing in neutrals such as khaki's and milk whites with any color will work beautifully together, and allow a decorator to change their mind with minimal cost and effort. Mix light and dark colors for a dramatic effect, such as chocolate browns and pale pinks bringing a romantic feeling to a master bedroom.

Whichever color or colors you choose, take advantage of the many resources that are available to you. Sherwin Williams allows visitors to their website to upload photographs of the rooms to be transformed into a program allowing the user to virtually paint and preview the results. Many painting companies, such as Sure Color Painting offers free or low cost color consultation to help alleviate the overwhelming task of picking the perfect color. Above all else, have fun. The great thing about paint is that a new color is only a stroke away!

Buyer Beware of "Green" Paint!!!

Walking through the paint department at my local hardware store, everywhere I looked was the color green, and I'm not talking sage or mint! It's the latest marketing campaign painting manufacturers have initiated in an attempt to increase their market share and build a new customer base, gain trust and loyalty, and ultimately to put your dollar in their can. As I strolled through the sea of signage that screamed,"100% non toxic safer paint products", my father's voice kept playing like a stuck record in my ears. He would say, "if it seems too good to be true, then it probably is." And just like that I was on a quest to find some answers. What I discovered wouldn't suprise dear old dad. It seems that "green" paint is measured by the VOC levels in the chemical makeup of the paint. As my research moved forward, I learned according to the EPA, VOC's or Volitile Organic Compounds have been found to cause the breakdown of our ozone layer and contribute to respiratory illness and loss of memory. Initially, this discovery made lowering customer exposure to VOC's without comprimising the quality craftsmanship Sure Color Painting guarantees a top priority of my company. As I set out on a quest to find the perfect green paint, I made an alarming discovery. VOC's are measured only in the base paint and are not measured in the tint. As a matter of fact, because of the formularies of different colors, there is no accurate way to measure VOC levels in any mixed paint. Further, according to a recent Consumer Reports test, the highest rated paints also contained the highest levels of VOC's as could best be measured by Consumer Reports. After my weeks of research, I once again have come to the conclusion that father knows best. For more information regarding VOC levels and paint performance, pick up the most recent Consumer Reports issue.

Spring Color Trends

Decorating trends are forever changing and as we move into the new decade, no exception will be made this year. Many new builds are bringing the morning kitchen to the table with an architectural focus on the family. This naturally lends itself to the introduction of rich golds, ochre, tans and browns into the family areas of the trendiest homes. For bedrooms and bathrooms the most soothing pale hues are making their way to walls such as light blues, lavenders and pale pinks with deep tones on the ceilings such as indigo and eggplant. Past trends fading fast are toned down colors while the hottest trend that can not be ignored is bright bold greens that have been replacing muted greens such as sage. These bright greens are coupled with sunny warm yellows and lagoon aquas, bringing a vacation feeling to every day living. Finally, with many homeowners still looking for the quick resale, this year continues to bring a pallette at bright whites, khaki, milk white, charcoal, and black delivering a crisp clean look that could work with almost any decorating genre.

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Sure Color Painting offers quality service at reasonable rates... Whether interior or exterior work, Sure Color Painting is your dependable partner!

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